Pay-Per-Click ( PPC )
The acronym “PPC” typically refers to Pay-Per-Click, which is a precise and quantifiable online advertising model. In this framework, the advertiser incurs a minor charge solely when a user engages with their advertisement by clicking on it, rendering it an effective method for generating prompt, qualified traffic to a website or landing page. This model is fundamental to Search Engine Marketing (SEM) and is utilized across various search engines and social media platforms.
Pay-per-click (PPC) is an online advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Our Google Ads Campaign Process?
How Google Ads Work?
PPC operates primarily as a real-time auction system. Google Ads is the most widely used platform, and the auction process takes place each time a user conducts a search:
- Keyword Bidding: Advertisers choose a group of keywords related to their products or services and suggest the maximum they are willing to pay for each click, which is called a Maximum Bid or Max CPC.
- Ad Auction: Google’s algorithm enters the eligible ads into an instant auction. What determines the “winner” is not necessarily just the highest bid but rather a key metric called Ad Rank.
- Ad Rank Calculation:
Ad Rank = Maximum Bid X Quality Score
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Quality Score (QS): This metric, ranging from 1 to 10, assesses the relevance and value of your advertisement to the user. An elevated Quality Score reduces your actual expenses and enhances your advertisement’s position. It is determined by three primary factors:
a) Expected Click-Through Rate (CTR): How likely your ad is to be clicked.b) Ad Relevance: How closely your ad copy matches the user’s search query.c) Landing Page Experience: The relevance, usability, and speed of the page a user lands on after clicking the ad.
Different Types of Google Ads (PPC)
Google Ads are of different type but mainly users prefer two ad types i.e., Search Ad and Display Ad. It depends upon the user choice that which one they will prefer.
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Torque Web Technology team of Web Developers and digital marketing experts has abundant experience and understanding of the Google Search Network. We’re confident that with our help, your business will grow and thrive to its fullest potential.
FAQ
Most frequent questions and answers
An ad network is a platform which deliver your ads to the users. Google Ads (Google AdWords) is an illustration of an ad network. If you need to create PPC ads, you will require an ad network, such as Google Ads, Facebook and Microsoft Advertising.
Ad spend or advertising spend, is the budget of your ad network. It’s the spending amount you want to spend on ad networks, whether for the year or the month.
Yes! Ads that are shown on search results brings more than 45% of page clicks. People who click on ads to buy a product or service are much better than an organic visitor, or someone who without clicking on ads visits your site. With PPC ads, you can target people who wants to buy, which can bring an immediate increase in your sale.
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